It’s refreshing to come across collaborations in which unexpected parties team up for an awesome project, especially for a special cause. In this case, Harper’s Bazaar helped contribute, along with 45 artists, illustrators, and designers, to a rebranding initiative for the Free Arts NYC program. The foundation sought the help of the creative community to come up with a letter, symbol, or number for their A to Z Project. With this fresh identity, the Free Arts NYC celebrated its reenergized efforts to provide educational arts and mentoring programs to underserved children and families.
To commemorate, Harper’s Bazaar threw a silent auction of the contributed works at the beautiful Hearst Tower to raise funds for the program.
It was very interesting to see the diversity and creativity between each letter, symbol, and number.
Of course, can’t forget to highlight the “C” for Cultural Chromatics!
These letters, numbers, and symbols will continue to be used by the Free Arts NYC program in the future, including for merchandise to promote the program. They even had custom screenprinting at the event!
We must not forget Harper’s Bazaar’s contribution: the Apostrophe Earrings by Jennifer Fisher. Or… Comma Earrings, however you would like to see them. The event had a dedicated table at the event for guests to purchase the earrings right then and there.
Overall, it was a fantastic and inspirational project to see and hear about. We hope for more collaborations like these in the future. Thanks for the invite!
